The Brief

To develop an engaging, branded mascot for the client's internal communications materials. The goal was to inject personality into a serious subject—contract management—thereby improving engagement and making complex information more accessible.

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The Challenge

The core challenge was to design a mascot that balanced professional efficiency with a fun, approachable persona. The character needed to:

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• Relate directly to the function of a contract management company without appearing overly technical or dull.

• Provide a lighthearted, memorable visual anchor to communication materials, ensuring instant recognition.

• Be strategically aligned with the team's desired message: speed, efficiency, and reliability.

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Three initial concepts were developed: 

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The Result​​​​

The client's team selected Lexi the Superhero, as the character perfectly embodied the core message of the contract platform:

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Strategic Alignment - Lexi was chosen for the fun and energetic aspect, specifically referencing the character's ability to deal with issues quickly and efficiently—a true "superhero" for contract management.

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Engagement - The mascot successfully humanised the corporate subject matter, immediately making communications more engaging and memorable.

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Branding - Lexi now serves as a central, positive visual element that is readily incorporated into all program materials, reinforcing the client's brand values of speed and efficiency.