The Brief

To design and implement a comprehensive visual communication style for Kubota's global SAP S/4HANA platform upgrade program, ensuring all information supporting and informing employees throughout the complex transformation process was engaging, consistent, and easily understood.

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The Challenge

The primary challenge was to balance the technical, nature of an enterprise platform upgrade with Kubota's identity, which centers on an "Earth" theme. The communications needed a style that was:​​​

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Visually Engaging - To encourage high employee engagement with critical program updates.

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Brand-Aligned - To extend Kubota's Earth theme (using elements like grass, weather, and the sun, as established in the initial Rich Picture concept) while simplifying the visual representation of a complex system transformation.

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Content-Optimised - To create a visual language that helped pull out key information and maintain a consistent, readable flow across all communications.​

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​​The Result

A distinct, branded communications style was successfully developed, integrating Kubota’s core brand colours with the playful and engaging "Earth" theme, making the transformation program feel approachable and relevant. This cohesive visual style was applied across all internal touchpoints to create instant recognition for program communications:​

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Consistency - The style was implemented across all mediums, including SharePoint banners, internal event materials, team messaging, and PowerPoint presentations.

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Design Support - Ongoing support was provided to re-style information. By applying a consistent design framework, critical details were highlighted and readability was dramatically improved, ensuring employees paid attention to the key messages.

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Widespread Adoption - The client was highly satisfied with the result, leading to the continuous application of the new style across the entire transformation program's lifespan.