Career Journey & Expertise

 

My foundation was built at Avalanche Creative Ltd, a fast-paced design agency near Manchester, where I began with a 12-month placement and was quickly promoted to a Junior Designer role. Working alongside experienced designers and a Creative Director,
I was instilled with a disciplined approach to design, focusing on meticulous attention to detail and unwavering consistency across diverse projects. This period was crucial for honing my foundational skills and developing a keen eye for quality.

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I then transitioned to Weaveability, a company specializing in building and maintaining SAP websites for major clients like Warburtons, NICEIC, and Malvern Panalytical. While primarily focused on digital design—including websites, email campaigns, and social media marketing—I maintained my all-round design skills by handling print collateral such as event banners, flyers, and postcards. This role taught me the necessity of seamless integration between digital and physical design assets.

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My most recent experience was within the international corporate environment of NTT DATA Business Solutions, following their acquisition of Weaveability. Here, I expanded my scope as an in-house designer, contributing heavily to:

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Digital Communications - Maintaining consistency across various online platforms.

Presentation Design - Transforming detailed information into visually compelling presentations.

Information Design - Creating Rich Pictures and infographics to simplify complex technical processes, particularly for SAP platform upgrades aimed at both internal teams and large clients.

 

 

Current Focus

 

I currently work as a Freelance Designer, leveraging my extensive background to help clients achieve their communication and branding goals. I am also actively developing my illustrative and art skills, aspiring to blend my design expertise with a more expressive, hand-crafted aesthetic in future projects.

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My portfolio is a testament to my ability to adapt, maintain a high level of quality, and deliver results across the full spectrum of graphic design—from punchy digital marketing to complex corporate communications.